The Basketball Super League Set to Revolutionize the Court in 2024
PR Newswire
Get ready, hoop fans! A slammin’ new basketball league is about to take the court by storm. Introducing the Basketball Super League (BSL), a fresh and exciting addition to the sports landscape in the United States and Canada. This premium league is set to hit the court in 2024, bringing together top-notch players and teams from The Basketball League (TBL) and beyond. With national sponsorship deals and international broadcast partners, it’s gonna be lit!
The BSL will feature 10 to 12 teams representing markets like New York, Pennsylvania, Ohio, Indiana, Michigan, Newfoundland, The Maritimes, Ontario, and Quebec. This ain’t your average league, folks. The season will start earlier and last longer, while the venues will be larger, with a minimum capacity of 2,500. Oh, and did we mention there’s no salary cap for the players? Yep, they’ll be ballin’ on and off the court.
Evelyn Magley, the league’s CEO, says the BSL will be “a premiere league that players aspire to get into and stay in longer – a true destination league.” Inspired by Europe’s top soccer and basketball leagues, the BSL will give teams the chance to play more home games than away games. That means more revenue for the teams and a unique model in professional sports. Talk about a win-win!
Big-name national sponsors are already taking notice, and negotiations with international online broadcast partners have begun. TBL/BSL President David Magley is stoked about the opportunities this presents: “This new league, with the sponsors and broadcast partners we are in discussion with, represents a tremendous business opportunity for our market partners.”
But wait, there’s more! The Basketball League has also announced a 10-year agreement with Sport Media Marketing Inc. of Montreal. This partnership will forge sponsorship marketing opportunities between brands in the U.S. and Canada and the professional basketball leagues, which now include a whopping 60 teams. To boost visibility and opportunities for TBL and partner brands, Sport Media Marketing and its partners will create a dedicated digital network and a 360° offer to reach basketball fans all over North America.
The BSL ain’t just about the game, though. The Basketball League prides itself on its strong connection to the community and commitment to helping players become well-rounded individuals. You can bet that the BSL will stay true to that mission, making it an amazing addition to the sports world.
So, hoop fans, get ready to cheer on your new favorite teams and players when the Basketball Super League makes its debut in 2024. It’s gonna be a game-changer!
