SheaMoisture’s Initiative: Nurturing Dreams and Fostering Black Generational Wealth
PR Newswire SheaMoisture, a household name in beauty products, is set to spotlight three trailblazing entrepreneurs through a docuseries titled “The Next Black Millionaires,” which is slated to premiere on The Roku Channel. The series, produced by MACRO Television Studios, invites viewers to intimately experience the triumphs and trials of the entrepreneurs, who are beneficiaries of the SheaMoisture Next Black Millionaires program. This initiative reflects SheaMoisture’s deep-rooted commitment to fostering Black generational wealth and investing in the community.
Dorian Morris of Undefined Beauty, LaToya Stirrup of KAZMALEJE, and Neil Hudson of Scotch Boyz, are the stars of the six-episode docuseries. Through the series, viewers will traverse time, from the early stages of their businesses to their current milestones.
Let’s travel back in time to when Dorian Morris, eager to revolutionize the beauty industry, launched Undefined Beauty. The brand is built on the foundation of “clean-ical” skincare, where plant-powered solutions meet clinically proven activities. The mission is to democratize beauty and dismantle industry norms.
Similarly, at a different point in time, LaToya Stirrup and her sisters, were grappling with the challenges of managing their hair. The solution was KAZMALEJE, a range of hair tools that mimics finger detangling. This innovation proved to be a game changer as it is now available in mass retail.
Contrastingly, Neil Hudson’s journey started off at a BBQ competition in Jamaica. A serendipitous win led to an increasing demand for the sauce they used. Along with his three childhood friends, Scotch Boyz was born, bringing the unique Jamaican flavors to the global stage through a range of sauces and seasonings.
Now, back to the present. The docuseries is a reflection of the collaboration between SheaMoisture, The Roku Channel, and MACRO Television Studios. The initiative has garnered praise from industry veterans. Cara Sabin, CEO of SheaMoisture, emphasizes the brand’s dedication to the Black community and the significance of highlighting the entrepreneurs’ journey. Brian Tannenbaum, Head of Originals at Roku Media, acknowledges the potential of the platform in bringing content to millions of streamers.
The Next Black Millionaires program, conceived in 2021, aimed to offer a comprehensive support system to Black entrepreneurs. This includes funding, retail distribution consulting, mentoring, executive coaching, and access to an investment pipeline. The New Voices Foundation played an instrumental role in this initiative.
Additionally, beginning July 9, Target will feature products from each of the entrepreneurs in over 600 locations nationwide and on Target.com, thereby providing a substantial opportunity for these brands to scale.
In conclusion, the docuseries “The Next Black Millionaires” not only chronicles the entrepreneurial journey of its stars but serves as an embodiment of SheaMoisture’s dedication to the Black community. The program is an exemplar of how corporate-social responsibility can be seamlessly woven into business models to effect transformative change. The series’ launch will be preceded by a screening at SheaMoisture’s “A Great Day in Harlem” pop-up activation during the Essence Festival of Culture in New Orleans on July 1. This is expected to amplify the resonance of the series and its protagonists with a broader audience. For more information, readers can visit SheaMoisture’s website or follow the brand on Instagram.
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