Empower Global: Diddy’s E-commerce Platform Uplifting Black Entrepreneurs

Connecting Consumers with Black-owned Brands: The Empower Global Initiative

PR Newswire In a monumental move for Black businesses, music mogul Sean “Diddy” Combs has launched Empower Global (EG), a specially curated e-commerce platform. The platform serves as a gateway for consumers to discover and purchase products created and sold exclusively by Black entrepreneurs.

EG, extending the reach of Black businesses to a broader audience, underscores the best Black-owned brands in a range of sectors, including beauty, fashion, art, and lifestyle. The platform’s central mission is fostering an environment that allows Black entrepreneurs to build, expand, and scale their businesses successfully.

This initiative is rooted in culture and community. It is more than just an online marketplace; it serves as a platform to uplift the Black economy, make shopping with Black brands a user-friendly experience, and help Black entrepreneurs establish successful businesses.

Empower Global debuted with more than 70 brands, featuring over 1000 items from top-tier Black-owned businesses such as Silver & Riley, Actively Black, Scotch Porter, Coco & Breezy, and Kultured Misfits, among others. EG plans to expand its brand offering by introducing new Black businesses monthly, aiming to spotlight over 200 brands by the year’s end.

As Sean ‘Diddy’ Combs, Chairman of Combs Global, explains, “Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle.” This ethos signifies the platform’s dedication to fostering a robust Black economy and empowering Black entrepreneurship.

Moreover, EG has partnered with UPS to offer special deals and shipping rates, making it even easier for consumers to support Black-owned businesses. Through the ‘Days of Deals’ initiative, select sellers will provide discounts on their products along with free UPS® shipping for a limited period.

Designed by Black-owned TechSparq, Empower Global embodies Sean Combs’ unwavering commitment to Black entrepreneurship. The platform provides an innovative, best-in-class online marketplace experience, leveraging a global strategic partnership with Salesforce and the sophisticated technology of Marketplacer.

Stay connected with Empower Global through their website, empowerglobal.shop, and their social media channels, @ShopEmpower, on Facebook, Instagram, Twitter and TikTok.

In its essence, Empower Global stands as a beacon of hope for Black entrepreneurs worldwide. It reiterates the significance of strengthening Black economies and propagates the importance of supporting Black-owned businesses.

PRNewswire. (2023, July 14). Sean “Diddy” Combs Officially Launches Empower Global, a Curated Online Marketplace for Black Businesses. PRNewswire.

For more talk on Black entrepreneurship, feel free to connect and contribute to the conversation at @ebonynsweet.